Mike Lindell, the CEO of MyPillow and a staunch supporter of former President Donald Trump, said TV stations around the country are refusing to air his company’s commercials if he’s in them.
He made the claim to reporters ahead of Trump’s rally in Washington Township, Michigan, on Saturday. He did not name any stations specifically, but said that they are “smaller” media outlets, according to video footage tweeted by attorney Ron Filipkowksi.
“These are smaller, I don’t even have the list…I just heard it on Friday,” Lindell said. “I said ‘What?!’ And believe me, they will never get to sell my product again. When you leave it’s goodbye. Have a nice day.”
Lindell is one of Trump’s fiercest allies and a fervent promoter of the false claim that the 2020 election was stolen due to widespread voter fraud and “hacked” voting machines. There is no evidence to support those allegations and election and cybersecurity experts have repeatedly disproved them. Lindell, however, continues to travel across the country to promote the conspiracy theories.
The MyPillow CEO, who is estimated to have a net worth between $50 million and $300 million, has already spent at least $35 million to push the unsubstantiated claims. He has vowed to continue spending “every dime” he has to back the former president, and maintains that his efforts have so far not been “in vain.”
“I’ll mortgage everything I have because we’re starting to see so many fruits of what we’ve been doing,” Lindell said in an interview with former Trump White House advisor Steve Bannon in January. “None of it’s in vain. It’s all going to come to a beautiful place. Not just an election cleaned up but so many other things we’ve learned.”
Earlier this month, he called politicians who haven’t supported his discredited allegations “traitors,” and said he was coming after Republican state officials and states who rejected his claims.
The MyPillow CEO has subsequently been dismissed by several lawmakers and election officials. In February, a spokesperson for Georgia’s Secretary of State Brad Raffensperger—a Republican who determined that there was no evidence of widespread election fraud in his state—told Newsweek that Lindell “knows he’s lying,” but “he’s fallen so deep into the grift that he may actually believe his own lies.” Lindell is also facing a $1.3 billion defamation lawsuit from Dominion Voting Systems due to his repeated claims that the company helped Biden win the election.
The MyPillow CEO has previously claimed that his stance regarding the 2020 election has caused issues for his company. In January, Lindell said that some of the banks he uses wanted to cut ties with him over fear of a “reputation risk.“
Still, he continues to promote the false election claims, and will likely do so at Trump’s latest rally on Saturday. To prevent the spread of misinformation from Trump and his allies, Democratic Michigan Attorney General Dana Nessel said she plans to fact-check the event on Facebook.
Newsweek contacted MyPillow for additional comment, but did not hear back in time for publication.